About this app
What is Gaelic Gold?
I started out as an adviser with the Playa, but was appointed the company’s CEO in 2024, a position I did not expect to find myself in, but an opportunity I have embraced with open arms. As a company, we provide AI personalisation solutions to businesses, something that was totally new to the market.
Coming from the outside, I needed to gather a team to help steer the ship. In the two years since I took on the role, I have been blessed to work with some of the sharpest minds in the industry and I couldn’t be prouder of what we have achieved so far.
I won’t lie, when I first entered iGaming, I had my concerns. Aspects of the industry felt stuck in a state of stasis. People were making money, and as long as that continued to happen and margins were healthy, why innovate? Just keep doing the same things over and over, with marginal improvements when necessary.
About Gaelic Gold
Meanwhile, governments have all gone completely nuts. Countries have locked down entire populations without thinking of even the most obvious, simple basic consequences, like how is the next generation, now locked in their homes in the U.K. and other countries for instance, going to learn the skills necessary to take the reins of the global economy?
How are people going to fall in love and get married and have children if they have to wear masks all the time and never see a human face?
How are people going to excel at being human like this? To become truly great at something? Art, dancing, engineering, medicine, business, anything, while being locked up like rats?
What is Gaelic Gold?
In its market-specific breakdown, the report noted a “rapid reduction in channelling” in the UK, following the increased use of affordability checks.
The remote gaming duty hike from 21% to 40% in April is also expected to have a significant impact on the black market, with Regulus estimating it could drive the market to be worth up to €1 billion, as consumers choose illegal offerings to access unrestricted bonuses.
Other studies have made similar estimations. In June last year two thirds of bettors surveyed by YouGov said the tax increase, which will also hit online sports betting from next year, would drive them to play with unlicensed operators.
