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Several factors weighed heavily on the decision to raise rates. The average nationwide gas price now is $4.36 compared to $3.18 a year ago, per AAA, and the average diesel price of $6.31 is a record. Brent crude oil has crested over $100 per barrel compared to about $68 a year ago. Inflation was 3.4% in August, compared to 2.9% last year. And US 10-, 20- and 30-year Treasuries have reached their highest rates in decades.
Federal Reserve Chair Kevin Warsh assumed the top role in May, and the central bank held rates steady for all of Warsh’s first three meetings. The decision to stand pat at the start of Warsh’s tenure came despite increasing calls for a hike as inflation remains solidly above the Fed’s 2% target. Those calls became too loud to ignore, prompting the first rate hike since August 2023.
“The decision we made today was the right decision to deliver on the remit that Congress gave us to ensure stable prices… Some months ago I said we will deliver stable prices, today’s action is consistent with that,” Warsh said at the Fed press conference.
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Despite the increase in remote GGY, new account registrations fell 3% to 32.4 million. There were 25.7 million active accounts at the end of the final reporting quarter.
Funds held in customer accounts also declined sharply. Operators held £886.6 million ($1.19 billion), down 13.9% from the same point a year earlier.
Retail betting diverged significantly from the wider market, with non-remote betting GGY falling 3.3% to £2.4 billion ($3.2 billion). The number of betting shops dropped for a 12th consecutive reporting period to 5,617 premises—a 3.6% annual decline (down 208 shops from March 2025).
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As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.
