Santa In Vegas

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About Santa In Vegas

Studio in a Box is designed to provide another option. Yggdrasil handles the technology, infrastructure and support, leaving its partners to concentrate on the brand, creative ideas and commercial direction of their games.

The result, according to Curwen, is “democratising game creation”.

“The priority is to prove the model properly; make sure the games perform and demonstrate that it works commercially.”

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“In my opinion it’s a mature market,” Rossi states. “Because historically, I believe Peru was one of the first betting markets in all of Latin America. Although the regulation was not there, betting was quite tolerated in the past.

“Of course, the room to grow is going along with the increasing penetration of mobile. And of course, demographically wise, a quite important area, a generation that is looking into online entertainment always wants more and more.”

The next stage for Peru may therefore depend not only on how operators compete for existing bettors, but on how they engage a new generation of digital consumers. “It’s our responsibility, of course, to educate those newcomers into the online gaming world to always play responsibly, with their head on their neck,” Rossi concludes.