Feline Fury

What is Feline Fury?

“Why not use the dataset I already have on gambling sites to map the most problematic ones, identify how they are connected and build a deeper picture of the networks behind them?” That thought process eventually gave birth to Trace2Trace.

Trace2Trace is relatively new, but Madsen says its underlying dataset has already grown to around 620,000. And it continues to grow, highlighting the scale of illegal operations in the gambling industry.

“We receive around 7,000 domains a day on average through the lists we monitor, including new and cloned sites,” he explains.

What is Feline Fury?

“As a trade organisation we are trying to work together with our regulator because we feel that we have a shared interest of getting a good legal market. And of course we’re talking to politicians to do something about putting illegal operators on notice. I think it is really positive at the moment in the Netherlands that the operators have really teamed up,” Petra continues.

Notably, she says competing with each other is not important at the moment, as working to fight the black market serves a bigger purpose.

Finally, after four years in the hot seat, is Petra still enjoying the job? “Absolutely. It’s challenging, it feels like you’re playing in the Champions League sometimes because a lot is asked of the people in the sector. You’ve got responsible gambling, anti-money laundering and, at the same time, you have to offer a fun experience. But it’s nice to be challenged,” she concludes.

About Feline Fury

The growth, driven predominantly by remote (online) gambling activities, contrasts with a decline in physical gambling premises, highlighting shifting consumer preferences and market dynamics.

When excluding all reported lottery activity, GGY increased to £13.2 billion, up 4.7% year-on-year.

Remote casino, betting, and bingo activity was the standout channel, generating £8.3 billion in GGY, a 6.9% year-on-year increase and accounting for approximately 63% of the non-lottery industry yield.